I was responsible for launching new products and growing market share for Eternity aroma and body products.
The department store channel was somewhat unsophisticated in terms of its capacity to secure profound, or present, customer market trend information. Real-time advertising research just did not exist. In order to receive my hands-on research, I often found myself assessing last season’s focus group information or the BDI/CDI Reports (Brand/ Category Development Index).
I’d use the industry information obtained on the BDI/CDI reports determining my print and TV advertising spend but that really did not tell me much about the consumer.
I loved the challenge of social media time Peterborough using limited data to develop insights and tendencies to support Calvin Klein’s marketing plans. But as fulfilling as this job was, I look back today and often wonder just how much more effective my team might have been if we had a Facebook or societal media page. Even now I’m not seeing much proof that specialty retailers and marketers are using Social Media Research the way they could be.
Well if I put this in the context of my Calvin Klein days, research now shows that 19 percent of beauty buyers who made purchases based on blog posts say they stumbled upon the articles via web search. I would say social media search is unavoidable. Vision Critical ran a record of 6,000 social networking users and found the following:
About 40% of social networking users have bought a product after sharing or”favoriting” it on social media sites such as Facebook, Twitter, or Pinterest.
Facebook is the system most likely to induce clients to buy.
Social media pushes not just online buying, but in-store purchasing too – and at roughly equal rates.
Facebook provides a behind the scenes look at how customers conduct their private lives. With this tool, companies can now see which products their consumers are purchasing. Businesses can also view what offers their customers are benefiting from and create supplies that will appeal to their own consumers directly. According to the societal networking giant, more than 1 billion people use Facebook to connect. Using Facebook, you can increase this percentage to over 89%.
By studying how individuals”Tweet”, companies can learn very specific things about how their customers and potential customers communicate, even when they convey and what they are passionate about. By tracking”hashtag” remarks, companies can quickly learn the latest trends which are taking place in their market. Businesses market through Twitter by word of mouth. By using marketing tools provided by Twitter, businesses are ready to”Drive business growth and sales 140 characters at one time.”
Facebook and Twitter can be helpful when you want to appear at behaviors and the attitude of the customer market that you are thinking about tapping into. It is a simple method to find out if your product or service might be a fit for a target without participating in long, drawn-out research.
LinkedIn is attractive more for the professional customers. The website is meant for people to network one of their various fields and lots of special interest groups are busy on LinkedIn. Using tools provided by the website, companies have the ability to share content with their specialist customers and can really showcase the organization’s brand. Businesses may also spread their achieve by working with LinkedIn to help drive traffic to the organization’s website.
Websites and Webpages
Blogs and webpages both work to present your organization to your customers. They allow you a medium to completely customize the information that your consumers view about your organization and products. Additionally, there are many tools that businesses can use to track which blogs and sites that their consumers are seeing. By utilizing this data, you are able to custom tune your site and blog to the requirements and desires of your consumers.
· Pinterest: Pinterest is only now starting to get traction with the societal networking industry. With this tool, companies have the ability to see how their customers respond on a more private level. Hereyou can view the consumer’s preferred foods, vacation spots, and shoes they are likely to purchase in the spring. By using Pinterest to market their”Pins”, businesses are able to come across a treasure trove of info about their consumers.
It is all but impossible not to think about developing a market research program which includes Social Media. Never before has there been this much information readily available for businesses regarding their customers. With this in mind, I’d say Social Media is your new Market Research Black.